(p/b) social communication in advertising // consumption in the mediated marketplace

SOCIAL COMMUNICATION IN ADVERTISING (by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill) remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. (From the publisher)